Canon: Live for the Story

Advertising/Marketing photography Garrod Kirkwood VCCP’s Live for the Story campaign for Canon is an attempt to reposition the brand and communicate beyond its traditional audience of professional photographers and hobbyists. A competition asked people to “share their stories of summer” for the chance to win a round -the-world trip while model and actress Zoe Kravitz was […]

Lurpak: Game on, Cooks

Advertising/Marketing photography by Alex Telfer Wieden + Kennedy London’s long-running and highly-successful Lurpak campaign continued with this series celebrating the enthusiasm of home cooks. As with previous executions in the campaign, the ads featured vibrant, large type, in this case carrying the line “You’re not a cook until you cook”. alextelfer.com