Welcome to Vitra world

Its home features a ‘collage’ of buildings from some of the world’s great architects and hosts hundreds of thousands of visitors a year, while its Chairman Emeritus talks of a mission to use design to change the world for the better: at Swiss furniture company Vitra, ‘brand purpose’ is not just glib marketing speak. Patrick Burgoyne visits the Vitra Campus in Weil Am Rhein and talks to Chief Design Officer Eckart Maise about its creative process and the company’s longstanding marriage of culture and commerce

Polaroid Originals: the revival of the classic instant camera

Impossible Project, the company that revived production of Polaroid film in 2008, is today rebranding as Polaroid Originals, and launching a new analogue instant camera, the Polaroid OneStep 2. We talk to creative director Danny Pemberton about returning to the name and how he turned to the classic Polaroid archive to created the identity for the new brand.