Mastering Creativity: lessons from improv

Fresh from his critically acclaimed one man show at this year’s Edinburgh Festival, Claire Bridges speaks to Max Dickins, stand-up, writer and improv performer, about how he works and what creatives can learn from his process

Creating a new brand for Wales

Wales has seen a significant increase in overseas visitors since the launch of a new marketing campaign and national branding by Cardiff and Amsterdam agency Smörgåsbord. Creative director Dylan Griffith talks us through the challenges and steps involved in creating a brand identity for the country