Hippeas and the power of branding

Chickpea snack brand Hippeas is stocked in more than 20,000 stores and has plans to become a global lifestyle brand. Founder Livio Bisterzo and JKR design director Stephen McDavid explain how a strong identity and a focus on giving back have been crucial to the brand’s success

How to design an effective book cover

Contrary to popular belief, people will judge your book by its cover. So here are some tips from Yvonne Shiau, a staff writer for online publishing community Reedsy, on how to make your literary masterpiece stand out from the crowd.