FOMO and the power of a great presenter: 5 tips for creating great live content

Creating great live content for social media requires a completely different approach from making a traditional brand film. To really hold an audience’s attention, brands need to think about interactivity, giving viewers control over a narrative and creating content that will keep them engaged for more than 30 seconds. Here, videographer Sophie Kostrowski and producer […]

Micro Machines: new website catalogues Galoob’s tiny toy cars

Designer Tim Smith began collecting Micro Machines as a small boy in the 1980s. The miniature toys – made by Galoob and based on real-life vehicles – were famously used by Macauley Culkin to deter burglars in Home Alone. They were once the biggest selling toy cars in the US – more popular than both […]

Beauty, drama and pathos at Autophoto Paris

As someone who views the car primarily as the link between supermarket checkout and fridge, I wasn’t expecting to be bowled over by Autophoto – Cars & Photography from 1900 to Now at the Fondation Cartier in Paris. But this exhibition of 500 works by 90 photographers did just that.   It takes creative genius […]