Facebook reveals a stripped back new identity
Led by the social media behemoth’s in-house design team, the new look features a subtly refined logo and a colour palette that spans the full spectrum of blue
The Guardian’s new ad campaign embraces its divisiveness
The media company worked with Lucky Generals on its first brand campaign since 2019, which taps into the divisive responses generated by the British media – the Guardian included
How Squarespace found its edge
Squarespace has taken the fusty world of website builders and found an opportunity for imagination and entertainment. CCO David Lee talks to us about how the brand manages to draw blockbuster talent and why it’s starting to direct ads in-house
New ad uses animation to explain the impact of Alzheimer’s
Featuring a voiceover by Olivia Colman, the Alzheimer’s Research UK ad offers a twist on the ‘happy ever after’ fairy tale
National Youth Orchestra launches new identity
Created by agency SomeOne, the rebrand aims to help the organisation welcome a new generation of musicians
Marshmallow’s identity brings empathy into insurance
Ragged Edge’s branding for insurance company Marshmallow reflects its ambitions to challenge industry conventions
How brands can better live up to what they promise
Brands tend to over-promise and under-deliver, which can be disastrous for their future prospects. Here, Wolff Olins’ Wayne Deakin suggests three ways for them to change for the better
Partech’s branding is informed by New Wave cinema
Designed by Koto, the new identity subverts the visual tropes of the venture capital market with references to French film
Sunny Wu on capturing “raw and natural moments of women”
The illustrator talks about why it’s become important to illustrate people she identifies with and how her MA allowed her to gain a deeper understanding of her practice
Elegant new Specsavers campaign focuses on the joy of everyday sounds
Created by the brand’s in-house team to promote its audiology services, this clever and witty campaign highlights the wonders of hearing
Is AI coming for clients?
Could the future client be artificial? Our advertising correspondent Ben Kay ponders an unexpected new dimension offered by AI
TikTok
How travel brands can inspire wanderlust on TikTok
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing