Meet Kin: The change makers
Creative agency Kin works with its clients to harness creativity to drive meaningful change. Here, the founders reflect on new ways of collaborating, with both clients and creatives
Squarespace’s new campaign celebrates the power of design
Led by the brand’s in-house creative team, the ad shows why a creatively thought-out website is quite literally “designed to sell”
Confessions of a creative industry coach
Here Richard Holman discusses some of the most common questions, doubts and problems that have come up in his five years as a creative coach, from self-doubt to managing pressure
How Heinz used creativity to reassert its OG status
When Heinz felt its brand status slipping, it leaned into original, creative marketing to remind its customers just how much they love its products
Danaé Gosset on why making music videos is empowering
The director talks about her mixed-media approach to animation and why creating music videos provides endless possibilities for creativity
New Selfridges zine is designed to be a “directory of now”
Led by Richard Turley as editorial director, Yellow Pages cheekily borrows the name of the telephone directory that was a defining feature of British culture in the pre-internet era
New ad taps into FOMO to discourage binge drinking
The humorous campaign film directed by Tore Frandsen shows what you might miss out on if you’ve drunk too much
Identifying the talent of tomorrow
As a talent scout, gallery owner, and creative director of media brand Nataal, Marie Gomis-Trezise has been responsible for separating the good from the great. She talks to us about putting her faith in emerging talent
Desperados wants to get you dancing
The beer brand’s new app aims to get people to move, both for good health and to raise money for charity. And it features some lovely typography to offer encouragement
Depop on the secondhand revolution
Depop is beloved by Gen Z for its creative approach to secondhand fashion. Now it’s looking beyond age demographics to capture the conscious consumerism zeitgeist
Afterlife’s brand is inspired by natural forms
Developed by Dragon Rouge’s New York office, the name and identity for the urban farming startup reference its circular model
Sam Shea on shaking up the digital art world
Working under the pseudonym Nude Robot, Shea gets candid about the digital art scene and his creative process
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing