Exposure: Yael Malka
Identity and community are at the heart of Yael Malka’s photography work, which explores life in New York via both personal and editorial projects
NFL’s new campaign celebrates the “stories that are better than fiction”
To kick off the new American football season, the ad leans into the conspiracy theory that the league is scripted with a table read featuring a star-studded cast
Rover’s new ad asks: what if pets could sing?
A new animated ad for pet sitting service Rover features animals reassuring their “hoomans” about being away from home
Back Market on changing how we buy tech
We look at how investing in creativity is helping the refurbished tech brand punch well above its weight as it seeks to challenge our collective obsession with the new
Wonderbly’s branding captures the joy of books
The publisher’s brand refresh draws inspiration from the “powerfully emotional experience” of giving someone a personalised book
In-House Agency Leaders Club
The case for account management at in-house agencies
The five qualities that great account management people bring to in-house agencies, and why their impact can be transformative.
Callum Eaton’s photorealistic paintings of urban artefacts
Having seen success with his recent still-life series depicting ATM machines, the artist’s new exhibition once again looks for beauty in the banal
Gradwatch 2023: Pascal Deery, Ulster University
Animator Pascal Deery was chosen as part of our annual Gradwatch showcase, where we celebrate the next generation of talent in the creative industries
How brands can avoid alienating their core audience
Informed by its recent work with the North Face, creative agency B-Reel talks to CR about how brands can target new demographics without losing touch with existing audiences
Daniel Sackheim captures the birthplace of film noir
Terrified of the dark as a child, the photographer now seeks out LA’s shadows in his atmospheric images inspired by the genre
Gradwatch 2023: Tia Payne, UWE Bristol
Photographer Tia Payne was chosen as part of our annual Gradwatch showcase, where we celebrate the next generation of talent in the creative industries
Enter the weird world of Nobody Sausage
We talk to the team behind the character – who has amassed over 30 million followers on social media – to understand their appeal and their relationship with brands
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing