What are museums for?

Jo Marsh, a director at brand consultancy Jane Wentworth Associates, poses five fundamental questions that all museums must try to answer if they are to stay relevant and build their audiences for the future

Reimagining the museum: Maria Balshaw on making museums a social space

Over the past ten years, Manchester’s Whitworth Museum has been transformed, both physically and in terms of its relationship with its audience, winning the Art Fund’s Museum of the Year award in the process. Eliza Williams talks to the museum’s Director, Maria Balshaw, about managing this decade of change, how she has reconfigured the Whitworth to open it up to its surroundings and to communities both in Manchester and abroad, and what it means for a museum to go from ivory tower to ‘social space’

Daydreaming with Stanley Kubrick

At Somerset House, a new exhibition of work that takes influence from the legendary film director brings together all the elements that make up a Stanley Kubrick film – from themes of violence and discovery, to vivid imagery, set design and soundtracks.

aerial landscape of London city shot on colour infrared film

The Unseen: infrared photographs of the invisible

Documentary photographer Edward Thompson explores the paranormal, the adverse effects of pollution, radioactivity, outer space and more, all using the last of Kodak’s Aerochrome Infrared film.

1 … 698 699 700 701 702 703 704 705 706 … 1,409

More from CR

Image: Shutterstock

How to scale your design business

Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side

Runway finale of the Ganni SS24 fashion week show

Cultivating community with Ganni

The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging

Guinness brand profile

How Guinness embraced social

By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans

Lego Fortnite

How Lego creates meaningful brand experiences

We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike