Bot chat – how writers are helping machines to talk

Following his recent CR article on copywriting and social media, we talk to Nick Asbury about writing, technology and @botconference, his Twitter bot that posts live updates from a non-existent conference – and poses questions about how language works in the process

We Can’t Do This Alone: Jefferson Hack’s new book looks at 25 years of Dazed magazine

Jefferson Hack has published a new book on publishing, creativity and collaboration to coincide with the 25th anniversary of Dazed & Confused. Part retrospective, part manifesto, We Can’t Do This Alone features interviews with cultural figures from Ai Wei Wei to Alexander McQueen alongside a look at Dazed, Nowness and AnOther’s many collaborations with artists, designers and musicians over the years.

Photo of SohoCreate CEO Tom Harvey and chair Sir John Hegarty

SohoCreate – where many creative minds meet

This June will see the third SohoCreate festival, bringing together the diverse community of the most creative square mile in the world, Soho. We talk to SohoCreate CEO Tom Harvey and its chair Sir John Hegarty about the aims of the festival and what makes Soho special, and reveal details of this year’s programme

An illustration of youtuber tyler oakley by Denise Nestor

How brands can work with YouTubers

If you’re going to work with YouTubers like Tyler Oakley (below), be prepared to adapt your processes – and set aside your prejudices, says Poke’s Nick Farnhill.
Illustrations by Denise Nestor

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Image: Shutterstock

How to scale your design business

Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side

Runway finale of the Ganni SS24 fashion week show

Cultivating community with Ganni

The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging

Guinness brand profile

How Guinness embraced social

By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans

Lego Fortnite

How Lego creates meaningful brand experiences

We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike