CATEGORY: DESIGN (BRAND IDENTITY) Entrant: DesignStudio Deliveroo’s new identity was built around the Roo character: “An iconic symbol for awesome food, delivered everywhere,” DesignStudio say. They developed an extensive colour palette, along with type, illustration styles and new tone of voice principles for Deliveroo “to communicate its spirit, vibrancy and energy”. There was a particular […]

CATEGORY: DESIGN (BRAND IDENTITY) Entrant: Design Bridge Guinness was looking to appeal to a younger generation and compete against new beer brands. At the same time, it also wanted to convey the craftsmanship that goes into its beers, and tell the story of its heritage. Despite the harp being the brand’s most recognisable asset, Design […]

CATEGORY: DESIGN (BRAND IDENTITY) Entrant: Radley Yeldar In June 2016, TEDxLondon collaborated with the Science Museum on an event about ingenuity, with speakers including major thinkers and innovators. For the identity, Radley Yeldar played with the double meaning of ‘matter’ to create Matter of Ingenuity. “To reinforce our ‘matter’ idea, we broke words and phrases […]

Category: Design (Brand Identity) Entrant: NB ‘What does a creative university look like?’ That was the question asked by NB when commissioned to rebrand Ravensbourne, which is aiming to become an independent university with degree-awarding powers. “Revisiting the idea of a crest, we developed a simple mark that opens up in application to become a […]

CATEGORY: ADVERTISING (INTEGRATED CAMPAIGNS) Entrants: Mori Inc and Map Project Office Map and Mori worked with Honda to imagine future autonomous vehicles. “We asked how they might make a journey beyond the currently impossible and realise a dream rather than solve everyday problems. Inspired by the human nature to migrate and explore, we created a journey […]

CATEGORY: ADVERTISING (Integrated Campaigns) Entrant: 4Creative   Channel 4’s Humans series imagined a world where ‘Synthetic Humans’ live among us. To promote the second series, Channel 4 wanted to bring the world of the show into real life. With Synths across the world becoming conscious, the campaign imagined a product recall from manufacturer Persona Synthetics. […]

CATEGORY: ADVERTISING (SOCIAL) Entrant: Twitter UK The British Heart Foundation asked Twitter to help educate people that, with more widespread CPR training, survival rates for heart attacks could be far higher. #RestartAHeart asked people to like a Tweet in order to see what might happen if they went into cardiac arrest. This triggered one of […]

CATEGORY: ADVERTISING (SOCIAL) Entrant: DigitasLBi Plume Labs is developing technology that helps people control their exposure to air pollution. DigitasLBi’s brief was to raise awareness of poor air quality in London, make people care more about local air quality and crowdfund research to develop Plume’s technology. The Pigeon Air Patrol saw ten pigeons fitted with […]

CATEGORY: ADVERTISING (SOCIAL) Entrant: BETC Louise Delage became an Instagram star over the summer with over 12,000 followers and 50,000 likes in just a couple of months from her photos of travels, parties, boats and dinners. But Louise was not all that she seemed. She was, in fact, a fictional character created by BETC for […]

CATEGORY: ADVERTISING (Digital Advertising) Entrant: Iris To launch a new lace-less adidas boot, Iris created a social video vehicle for anyone with a YouTube log in or Snapchat profile to show off their footballing skills. Launch films featured adidas-sponsored stars, as well as some well-known football influencers and unknown but talented young players ‘bossing’ each […]

CATEGORY: ADVERTISING (DIRECT MARKETING) Entrant: Saatchi & Saatchi This Deutsche Telekom project sought to aid research into dementia by gathering data on spatial awareness. Saatchi & Saatchi created a mobile game which referenced Deutsche Telekom’s marketing messaging around preserving memories. The game was about a journey taken by a son to recover the memories his […]