CATEGORY: ADVERTISING (Direct Marketing) Entrant: BETC Orangina claims that, to really enjoy it, you have to gently shake the bottle to mix the fruit inside. However, when it comes in a can, people forget to do it. In order to get people to turn their can over to mix the pulp, BETC created a limited […]
CATEGORY: ADVERTISING (BRANDED CONTENT) Entrant: MPC Creative Palace Skateboards wanted to create a funny, shareable film to promote and drive sales of a new shoe in collaboration with Reebok Classics. MPC Creative collaborated with director collective Stu Tanju to produce the film featuring actor Jonah Hill, apparently a big fan of the cult brand. Thanks […]
CATEGORY: ADVERTISING (Branded content) Entrant: 4Creative This campaign for Channel 4’s Born Risky positioning was inspired by Grayson Perry’s first foray into cross-dressing. “It struck us that, for many trans people, being themselves is the greatest risk they’ll ever take,” agency 4Creative say. “We wanted to celebrate and support these people, and get their voices […]
CATEGORY: ADVERTISING (PRINT) Entrant: Spotify Each December, Spotify recaps the year in music by celebrating everything wonderful about the year that’s passed. 2016, with its many high-profile deaths and political upheaval, presented something of a challenge so, instead, Spotify focused on difference. They looked at the listening data of over 100 million users to unearth nuggets […]
Category: Advertising (Print) Entrant: Valenstein & Fatt For this BP-backed initiative, Tate briefed Valenstein & Fatt (the temporary new name for Grey London) to come up with a campaign to revitalise the gallery and make it appeal to a broader audience so as to increase footfall. “Galleries have often used reproductions of artwork in their […]
Great composition and the nerve to forego any text aside from a backwards logotype makes for one brilliant poster
To accompany The Poster Remediated, the main exhibition at this year’s Warsaw Poster Biennale, a competition has been launched to animate a selection of the world’s best examples – with classic work from Milton Glaser and Roman Cieślewicz to experiment with.
Supermarkets and other major food providers are increasingly obsessed in charting the provenance of the food they supply, and in its latest ad campaign, Waitrose goes the extra mile, presenting live footage from its farms.
CATEGORY: ADVERTISING (COMMERCIALS) Entrant: Iris Breaking with the typical hero worship of most sports advertising, adidas’s Never Follow encouraged young footballers to ‘be you’. It features Manchester United midfielder Paul Pogba in what appears to be a typically boastful ad, until the voice of a fan takes over telling Pogba that he doesn’t want to be […]
CATEGORY: ADVERTISING (COMMERCIALS) Entrant: BBH For Virgin Media’s broadband, BBH created a film all about what it feels like to experience speed, at a physical and emotional level. It is based on Usain Bolt’s world 100m record time of 9.58 seconds, describing the feeling of running at such speed in ten 9.58 second sequences referencing Bolt’s […]
CATEGORY: ADVERTISING (COMMERCIALS) Entrant: Valenstein & Fatt In this spot for Bose’s famous noise-cancelling headphones, a young woman dances around an eerily empty London. The final shot reveals that this illusion is thanks to her headphones as she is oblivious to the noise – and people – all around her. Credits: Entrant/Agency: Valenstein & Fatt. ECD […]
CATEGORY: ADVERTISING (COMMERCIALS) Entrant: Wieden+Kennedy, Delhi Girls in India are often discouraged from playing sport. This Nike ad tried to show girls and sport in a completely new way for India, taking the pop promos of Beyoncé and MIA as inspiration. Obscure and famous athletes were featured alongside everyday girls moving to a specially commissioned track. […]
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music