CATEGORY: ADVERTISING (COMMERCIALS)  Agency: The Martin Agency Created for charity Donate Life, this ad is targeted at getting younger people to sign up for organ donation in the US. “We knew the typical tug at the heartstrings approach would be invisible for this target,” the Martin Agency say. Instead, they created Coleman Sweeney: The World’s Biggest Asshole. […]

CATEGORY: advertising (Commercials)  Entrant: BETC France’s leading pay-TV networks, Canal+ and Canalsat, recently amalgamated to become Canal. To launch the revamped network, BETC came up with a commercial that highlights the fact that, as with great cooking, great television requires the best ingredients. The film brings together a wide cast of characters to prepare the perfect […]

Category: Advertising (Commercials)  Entrant: WCRS In 2016, Sky Movies was relaunched as Sky Cinema. For the accompanying campaign, WCRS attempted to evoke the emotional appeal of cinema and seeing a great film. Referencing the dust in the air that appears when a projector first lights up, objects or figures from famous movies form on screen. […]

CATEGORY: DIGITAL (Craft and Technical Innovation) Entrants: Sosolimited, Hypersonic, and Plebian Design This dynamic sculpture was created for the atrium of biopharmaceutical company, BioMed Realty’s building in Cambridge, Massachusetts. Flocking birds were chosen as a natural metaphor for collaboration, and an illustration of science at work. The resulting artwork is made up of 400 folding […]

CATEGORY: DIGITAL (INTERACTIVE FILM & VR, AR OR MIXED REALITY) Entrant: R/GA Sydney A collaboration between Australian hip-hop artists The Hilltop Hoods and Google Play Music, this interactive music video harnesses mobile capabilities to capture a world turned upside down as experienced by band member Dan Smith when his son underwent leukaemia treatment. Two 3D […]

CATEGORY: DIGITAL (Interactive Film & VR, AR or Mixed Reality) Entrant: R/GA To promote two new phones, Samsung teamed up with Rihanna for the launch of her 8th studio album, ANTI. ANTIdiaRy was a mobile VR site consisting of eight rooms, each of which was inspired by a different chapter of Rihanna’s life and featured […]

CATEGORY: DIGITAL (EXPERIENTIAL) Entrant: Ithaca Visual The Storm is an audio visual light installation exploring LED light diffusion and elemental shapes and soundscapes. It featured at the 2016 LightPool Festival, part of Blackpool Illuminations, but originally launched in the old police cells underneath Brighton Town Hall as part of a pop-up art exhibition. Its designers, Ithaca, […]

CATEGORY: DIGITAL (Experiential) Entrant: R/GA The Pro Mode camera on the Samsung Galaxy S7 supposedly rivals high end DSLR cameras in quality. To convey this, R/GA partnered with photographer Carlos Serrao to create an immersive photographic experience that turned people’s movements into works of abstract art. Located at Samsung’s flagship space in New York’s Meatpacking District, […]

CATEGORY: DIGITAL (CONNECTED PRODUCTS) Entrant: Google Creative Lab Tangible programming products are very effective for teaching computational skills to children. But they are complex to make. In partnership with Professor Paulo Blikstein of Stanford University, Google Creative Lab devised and created an open platform that designers, developers and researchers can use to build these products. The […]

CATEGORY: DIGITAL (CONNECTED PRODUCTS) Entrants: BleepBleeps, Map Project Office, We Are Hive Map and We Are Hive worked with BleepBleeps to rethink the baby monitor and create a connected product that tackles children’s sleep in new ways. The brief was to design a colourful, characterful new sleep companion that uses the latest data and digital technologies […]

Category: Digital (Connected Products) Entrant: Kano & Map Project Office The brief for Kano Kits was to create portable connected products that are fun to build, easy to code, and simple to learn so that the kits become the innovation platform for the Internet of Things, inspiring a new generation of creatives. Map Project Office […]

Category: Digital (Apps) Entrant: King An increasing number of children in Sweden have trouble with their reading and writing skills. The amount of distractions from smartphones, games and computers make children read less and less. To prevent this negative development and to help parents and children use the technology in a productive way, Ministry of […]