BBC Worldwide: Sir David Attenborough’s Story of Life by AKQA

CATEGORY: DIGITAL (APPS) Entrant: AKQA BBC Worldwide’s Story of Life app offers viewers a new way to experience Sir David Attenborough’s most informative and breathtaking moments for the BBC. It features over 1,000 landmark clips spanning over 60 years. Users can create personal collections, share them and unlock new exclusive clips, taking them on an […]

Nike Football Pro Genius by AKQA

CATEGORY: DIGITAL (APPS) Entrant: AKQA Nike Football Pro Genius is billed as ‘the world’s first mental training service for footballers’. It is a suite of football-specific, mobile-centric brain training tools and techniques which replicates the type of mental training used by professional players. Working with players and sports psychologists, AKQA developed six interactive tools: 1. […]

Miraj by Sosolimited

CATEGORY: DIGITAL (apps) Entrant: Sosolimited What if you could make art by talking to your TV? Miraj is an Apple TV app that lets you paint with your voice. Say something into your remote – ‘hamburger’ for example and of Miraj will create a collage of imagery based on that word. “We got very excited about […]

Educate Against Hate by Breakthrough

Category: Digital (Websites) Entrant: Breakthrough This UK Department for Education online portal attempts to provide essential resources, information and advice to help parents, teachers and school leaders keep young people safe from the influences of radicalisation. The site takes a typographical approach to allow users to easily navigate their way to the information and resources […]

Art Institute of Chicago: Van Gogh BnB by Leo Burnett Chicago

Multiple Winner: Installations and Exhibitions, Direct Marketing  Entrant: Leo Burnett Chicago The Art Institute of Chicago wanted to generate attendance for its new exhibition, Van Gogh’s Bedrooms. The intent of the show and the brief were the same: to bring people closer to the artist than ever before. Another objective was to reach beyond art […]

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan by Google

Multiple winner: Interactive Film & VR or Mixed Reality Craft and Technical innovation Entrant: Google Creative Land and Google Arts & Culture  When Google Arts & Culture added Natural History to their online collection, Google Creative Lab was asked to create a way to encourage people to discover this world. They set out to re-imagine […]

Tourism Ireland: Doors of Thrones by Publicis London

Multiple winner: Branded content, Direct Marketing, Social, Installations and Exhibitions Entrant: Publicis London Game of Thrones has been filmed in Northern Ireland for six seasons. The tourism board needed a way of not only attracting fans from around the world to visit, but also enticing them to travel to every corner of the country. In […]

Failed It! Erik Kessels and the fine art of making mistakes

On paper, successful creative director, artist and photographer Erik Kessels doesn’t seem like much of a failure. Yet, as his new book reveals, failing is a healthy part of the creative process – while imperfection can be a fascinating artistic sphere in which to work.