Donate Life: The World’s Biggest Asshole by The Martin Agency
CATEGORY: ADVERTISING (COMMERCIALS) Agency: The Martin Agency Created for charity Donate Life, this ad is targeted at getting younger people to sign up for organ donation in the US. “We knew the typical tug at the heartstrings approach would be invisible for this target,” the Martin Agency say. Instead, they created Coleman Sweeney: The World’s Biggest Asshole. […]