McDonald’s raises its eyebrows for summer
Leo Burnett continues the brand’s Raise Your Arches campaign with a summertime spot directed by Michael Gracey
Bringing strategy out of the shadows
Creative strategy studio Mørning has produced a new zine that reflects on culture now. Co-founder Lydia Pang discusses why tensions are the root of great ideas and what dissolving binary viewpoints means for creativity
A joyfully retro rebrand for Jell-O
Created by BrandOpus, the new identity for ‘America’s most famous dessert’ leans into nostalgic cues such as supersized type and gelatinous 3D illustrations
Toiletpaper’s surreal brand of imagemaking heads to Mumbai
Maurizio Cattelan and Pierpaolo Ferrari’s immersive new exhibition at the Nita Mukesh Ambani Cultural Centre marks the duo’s biggest show to date
Can we prove creativity is effective?
All creatives are searching for a way to demonstrate that their work has a concrete business value. But does such a measurement really exist?
Budweiser Canada tackles male friendship in new ad campaign
The brand reworked its logo to highlight a decline in male friendships, in a campaign from Anomaly Toronto released ahead of International Friendship Day
Exposure: Owen McCarter
In his series Three Eyed Fish, the US photographer examines the impact of industrial waste on his hometown via imagery that is unexpected and at times radical
Sho Shibuya’s New York Times artworks go on show
His serene paintings of the sunrise applied to covers of the New York Times act as a commentary on the passing of time, and the juxtaposition between current affairs and the natural world
World Rugby Sevens is rebranded as SVNS and launches new campaign
A new ad campaign from Dark Horses sees the event given a festival-style makeover, which emphasises that there is more on offer than the rugby
On the creative benefits of going slow
As Disability Pride Month draws to a close, Deliveroo’s global head of creative Paul Hewitt reflects on losing his mobility in his late 20s and how it taught him to value a slower pace of life and work
New initiative releases America’s banned books to the public
Using geo-targeting, the Banned Book Club allows communities in which books have been taken off the shelves to access them for free
Biozeroc’s bold branding highlights zero-carbon ethos
How&How has created a contemporary identity for the startup, which is making a more environmentally friendly alternative to concrete
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing