Barbie styles it out, again

A master of reinvention, the Barbie brand is about to embark on its biggest journey yet, via Greta Gerwig’s much anticipated movie. We examine why the brand has managed to always stay in fashion

Nike Airphoria

The metaverse is not dead yet

While commentators have been lining up to gleefully dance on the grave of the m-word, Epic Games has been quietly advancing its offering on Fortnite. We talk to them about what’s coming next

Is it time to end the call to action?

Just Do It and Think Different are held up as the ultimate OG taglines. They spawned countless imitators, but has the public finally grown tired of being told what to do by brands? Is it time to call time on the call to action?

Threads

How will we use Threads?

Threads has had 30 million sign ups in 24 hours. But what does its branding and user experience reveal about how it may fit into the social media ecosystem? Koto founder James Greenfield gives his view