Is it time to end the call to action?

Just Do It and Think Different are held up as the ultimate OG taglines. They spawned countless imitators, but has the public finally grown tired of being told what to do by brands? Is it time to call time on the call to action?

Threads

How will we use Threads?

Threads has had 30 million sign ups in 24 hours. But what does its branding and user experience reveal about how it may fit into the social media ecosystem? Koto founder James Greenfield gives his view