Creativity Sucks! podcast asks what Gen Z really wants
In our latest edition of the CR podcast, guests including Mother’s Vairi MacLennan, Woo’s Stephen Mai, and the Digital Fairy’s Efemena Okogba discuss what makes Gen Z different
TikTok
Why creativity and performance go hand in hand
Entertainment builds brand awareness, but according to TikTok it’s also a vital ingredient in performance marketing.
Illustrator Eline Van Dam on being flexible with style
Having carved out a career in editorial illustration, the Dutch creative talks about her process and how it’s the journey of creating that matters to her, more than the finished product
Cadbury explores a father and son relationship in new ad
The latest spot in the brand’s ongoing campaign by VCCP takes a more stripped down approach but is still just as effective
VW launches new ID Buzz with simple yet sweet ads
Volkswagen is launching its new electric vehicle in North America with cheerful, copy-driven outdoor ads
What adland can learn from 50 Cent
Stepping outside your cultural comfort zones can be a boon to your creativity says our ad correspondent Ben Kay, who has found himself surprisingly inspired by the teachings of the In da Club rapper
Do you need representation as a creative?
We speak to two agents and a producer to get a sense of how their role has shifted over the years, what they look for and how they keep their roster happy
DeadHungry on food, fashion and filmmaking
The multi-hypenate chef, photographer, and filmmaker discusses how he found his creative niche, and why the fashion world is lapping up his unique approach
Inside Welsh publishing oddity, The Paper
We speak to the founders of the new, oversized magazine, which uses a nihilistic sense of humour to explore contemporary Welsh culture
In-House Agency Leaders Club
Why in-house agencies’ ambitions are growing
To achieve their goal of being seen as lead agencies, in-house creative agencies need to fill gaps in strategy, planning and process
Li-Anne Dias on balancing design leadership with play
The California-based creative director has led brand design teams at Reddit and Grammarly alongside nurturing her illustration practice, which offers an opportunity for self-expression and play
Corona removes bottles from its ads to encourage recycling
Created by agency David, the series of print ads opt for a “Coronaless” approach to remind consumers to keep our beaches and oceans clean
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing