Exposure: Kirt Barnett
Mixing the fantastical and chaotic with the everyday, Los Angeles-based photographer Kirt Barnett presents unexpected visions. Gem Fletcher speaks to her about her work
Heinz celebrates its fans in new ad campaign
The global campaign, supposedly ‘based on true events’, features the irrational responses that some fans have to Heinz, from tattoos to putting ketchup on ice cream
Team GB reveals a fresh face for British Olympics
Pattern, motion, and an unusual twist on the Union Jack colours come together to reinvigorate the Team GB brand ahead of Paris 2024
Can design help FIFA stage its own comeback?
FIFA recently launched the visual identity for the 2026 World Cup held in Canada, the US, and Mexico. We hear from four brand and design experts about their thoughts on the tournament’s identity, and whether design alone is enough for FIFA to turn its reputation around
How design and creativity are reshaping B2B
Once seen as the dull end of marketing, B2B brands are recognising the power of design to reach new audiences. Here Lucie Greene, founder of consultancy Light Years, examines the impact this is having on the sector and beyond
Breezer launches a renewed global identity
The original alcopop, formally known as Bacardi Breezer, reigned supreme in the 90s and early 00s and Knockout’s rebrand hopes to play on that heritage for a new audience
How British Vogue’s Braille and audio editions are made
We speak to British Vogue and RNIB about adapting one of the world’s most popular fashion magazines into accessible formats for blind and partially sighted people – and why all brands need to wake up to the broad interests of these audiences
Why animal characters in advertising work so well
CR delves into why anthropomorphic advertising continues to work for brands, and what elements go into ensuring the characters’ success
Jamie Murray’s photo book examines the prison system
Honest conversations with ex-inmates over the course of five years inspired Murray to reflect on the seemingly unnatural nature of imprisonment
Vasantha Yogananthan on capturing the purity of childhood
The French photographer and co-founder of Chose Commune talks to us about adapting to young people in his latest project, and the complexities of running a publishing house in today’s climate
BBH Singapore brings insurance nightmares to life in short film
An elaborate 18-minute short has been created for Income Insurance to highlight its enhanced Covid-19 travel insurance cover
Home gardening brand Leath unveils retro identity
Warm colours, sun-kissed photography, and hand-drawn illustrations speak to the slow, rewarding process of gardening
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing