Double P for PayPal
PayPal has unveiled a redesigned brand identity from Fuse Project which the company describes as “less a dramatic shift from what was, and more a modernising of what’s always been”
The Story So Far
For the past five years, the National Film Board of Canada has devoted 25% of its production budget to interactive, digital projects. The work of the NFB/interactive arm has resulted in a series of beautiful, thought-provoking digital experiences that promote new ways of thinking about documentary and storytelling on the web, and beyond.
World Leader
Over five years on from Bob Isherwood’s departure, Saatchi & Saatchi has announced that Buenos Aires-based Pablo Del Campo is the new worldwide creative director for the network. We spoke to him about his career so far, and how he plans to tackle the new role.
Where’s the creativity?
Content was proclaimed king at Ad Week Europe, found at the heart of many talks, and yet the opinions of those who create it were conspicuously absent
The play’s the thing
Speakers at this year’s Offset conference in Dublin championed creative play and the ability to turn failure to one’s advantage
The Creative Review Annual 2014
Ad Agency of the Year, Designer of the Year and Client of the Year winners, selected by the CR editorial team
Binary Prints by Alex Trochut
An inventive printing technique enabled ‘day’ and ‘night’ portraits of musicians to appear on a single poster
Nineteen Eighty-Four by George Orwell, redesign by Type as Image
Redacting the title and author’s name made for a daring cover for Penguin’s new edition of George Orwell’s classic
A Better A&E (PearsonLloyd)
Making hospital accident and emergency departments better through design
Anne Riches Healing Space for Barts NHS Trust
Play and interaction are at the heart of an innovative healing space for children set within The Royal London Hospital
National Geographic Serengeti storytelling website
A beautiful and rich wildlife storytelling experience delivered through the browser
Magic of Flying digital billboard for British Airways
In the Magic of Flying campaign, digital billboards reacted to the arrival of BA flights into Heathrow
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing