In-House Agency Leaders Club
Why production strategy is vital for better in-house creative work
If in-house agencies want to raise the quality of their creative work, getting the right production strategy in place is key, says Nicky Russell.
Grenfell Athletic FC and Nike celebrate childhood dreams in new campaign
Brothers & Sisters created the new team kit and the accompanying campaign film, with the proceeds being used to support young people in the Grenfell community
Behind the scenes at Google Creative Lab
We hear from some of the Google Creative Lab team about how creativity and science collide in the tech giant’s experimental offshoot
Joe O’Donnell on how he developed his signature style
Inspired by animals, flowers and joy, the illustrator talks about his creative process, collaboration, and his first children’s book
Annual Awards 2024: Trends & Observations
In a year marked with drama and a fair amount of despair, we saw creativity and design rise up in 2023 to help us through the dark times and make us laugh, cheer and think. Plus, there were an awful lot of rebrands
The return of weird ads
Brand purpose has dominated advertising for the past decade, winning awards for serious, high-minded ideas, with humour nowhere in sight. But is bizarre, wacky advertising finally making a comeback?
Tina Barney on how her career began
The photographer talks to CR about her new book, which collates long-lost images of friends and family from the 70s and 80s, and reflects on how the iPhone has changed portraiture
Fork & Good branding challenges ideas of lab-grown food
Mother Design used vivid colours, playful motion graphics, and a friendly mascot in a bid to show that there’s nothing to be afraid of when it comes to cultured meat
Omse’s homely identity for co-living space Ark
Ark, which offers flexible living arrangements aimed at young people, has a new visual identity that takes inspiration from its name
Most Creative Advertising Agency: Mother
Mother’s chief creative officer, Felix Richter, discusses how diversifying the agency’s creative output and doubling down on its Make Our Children Proud mission resulted in one of its most successful years to date
Most Creative Design Agency: Design Bridge and Partners
Design Bridge and Partners’ Emma Follett and Stuart Radford talk mergers, team building and creating a supportive design industry
Most Creative In-house Agency: 4creative
Executive creative director Lynsey Atkin reflects on a bumper year at Channel 4’s in-house agency, which brought us topical campaigns as well as evolution for the long term
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing