Thanks to its unique taste, combined with excellent marketing, playful packaging, and a skillful use of social media, Marmite has become a British institution. We talk to the client, ad agency, and packaging designers on how they keep the brand great
Renowned photographer Nadav Kander has directed Age UK’s new commercial, which features people from every decade from 0 to 100. In a crowded charity market, the ad avoids shock and instead uses beauty and poignancy to stand out
Originally designed for extreme sports enthusiasts, GoPro cameras have become the latest must-have creative gadget. We talk to CR readers about what makes them so useful and trace the brand’s highly effective use of content marketing techniques
Collaboration was a strong theme at this year’s Design Indaba, with talks from a diverse range of speakers
CR talks to four of the top commercial photography agents about what they do, how they do it and why their multifaceted role is now more vital than ever
The art of Richard Hamilton continues to document the modern age, as two timely retrospective exhibitions of his work reveal
Agency life used to facilitate outside artistic projects, but now there’s hardly time to sketch, let alone write that novel
The graphic design canon. Is there one? And if there is, who’s in it? Josef Müller-Brockmann? Paul Rand? Armin Hoffman? Milton Glaser? Otl Aicher? Alan Fletcher? You could make a strong case for each of these designers, and a few dozen others. But how many of them would be women?The question of female representation in […]
The problem with posters designed for exhibitions? They relegate ideas in favour of the art, unlike this classic
Sydney’s Darling Harbour has a new inflatable identity which aims to unite the area and reflect its sense of fun and energy
Doing what you love for a living is a joy, so finding it hard to separate ‘life’ and ‘work’ is no bad thing at all
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing