Wowchi’s visual identity packs a punch
Joyful illustrations and chunky typography come together in the design identity for the mochi ice cream brand
Satirical baby books criticise US federal paid leave policy
Created by Mother LA, the books use dark humour to imagine what life is like for a newborn without parents around to care for it
Exposure: Sasha Arutyunova
Following an upbringing split between Russia and the US, Sasha Arutyunova uses photography to help create connection and intimacy. Gem Fletcher speaks to her about her practice
Felipe Romero Beltrán photographs the migrant experience in Spain
In his new photo book, the Madrid-based photographer captures the long wait for a new life in one of the country’s migrant centres
A nose-to-tail identity for dog treat brand NAW
Robot Food created the branding for NAW, which breaks away from the crowd with dog treats that are unashamedly “gross”
How Wieden+Kennedy became the first B Corp ad agency network
Part of a move towards creating a more sustainable business, CR speaks to the company about the challenges that come with achieving certification and how it’s adapting its practices
As Printworks closes, The Grand Press reveals branding in its wake
The London-based workspace hub, which was a clubbing destination until recently, has revealed a brand identity that links to the building’s industrial and cultural legacies
What’s next for 3D billboards?
We’ve recently seen a glut of exciting billboards demonstrate the magic of 3D. Here, Thomas Valente, ECD of Inertia Studios, examines how creatives can help move the medium beyond a gimmick
How Picnic’s own brand label revolutionises the food shop
The tech-focused supermarket brand has collaborated with design consultancy Big Fish on its own brand goods. Here we talk to the agency about the process
Minute Maid launches feel-good global identity
The juice brand is focusing on wellbeing and pleasure as it launches a global brand strategy and identity for the first time
Why Creativity Matters: How to get creative with branded content
The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17
How dyslexia-friendly fonts are rewriting the book
We talk to the team behind Lexend, a typeface that is making reading easier for those with dyslexia, and explore whether all fonts should be designed with accessibility in mind
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing