DDB Brussels has attempted to tackle the growing TV advertising challenge of viewers’ fast-forwarding through ad breaks with its new commercial for Volkswagen. Described by the agency as a new format of advertising, the Volkswagen Beetle ‘Slowmercial’ doubles up as a quasi-print ad when fast-forwarded, and can thus be enjoyed – or at least taken in – at normal speed as well as high speed.
Wieden + Kennedy Portland, Oregon, has wrapped up its Cookie vs Creme campaign for Oreo cookies with a seemingly endlessly entertaining website, SuperImportantTest.com
“It has paused a million video games”: JWT pays tribute to the power of pudding for Ambrosia custard
A Canadian anti-smoking commercial plays on the old ‘Do you mind if I smoke? No, do you mind if I fart?’ gag with the story of a young woman who only passes wind in social situations. So that’s OK then
Cape Town’s Design Indaba shows that the scope for designers to make a difference to society is wider than ever
Funny, odd and at times downright macabre: all qualities shared by a handful of young animators whose work has wowed us recently. Further investigation reveals that they share a common background
A 60s psychedelia-influenced film for Adam Buxton and a psychotic Santa are among the highlights of the irreverent reel of brothers Matt and Paul Layzell
Plasticine, meat and glitter – Becky Sloan and Joe Pelling are very much hands-on when it comes to the films they make as Becky & Joe
It’s taken several years for the industry to learn the language of YouTube but it remains a tricky platform to get right
If you’re going to self-publish, you need a passion for your subject and a unique take on it
Great long copy ads and the skills that go with creating them are in danger of extinction. It’s time to take a stand
A new survey of typographic installations shows how using the right words can make a big difference to civic experience
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing