A most distinctive corporate typeface

Commissioned 100 years ago, Edward Johnston’s eponymous classic has become the longest serving and best-loved corporate typeface of all time. Gavin Lucas investigates the secrets of its enduring appeal

Instant recognition

There’s no logo, packshot or even a headline in this ad, yet it still manages to include a full product demonstration

Onward and upward

The Underground’s communications team has a harder job than its predecessors, but it is keen to build on past creative excellence

A logo for London

Parisian street signs, bull’s eyes and, perhaps, a total eclipse of the sun all played a part in the story of the Underground’s roundel. Michael Evamy reports

The art of conversation

Working alone has plenty of advantages, but talking to kitchen appliances doesn’t usually help with inspiration

The tube design Spotter’s Guide

writer, blogger and public transport devotee Ian Jones launched his new blog, 150 Great Things About the Underground, in time for the Tube network’s 150th anniversary year. As a keen-eyed recorder of the little details that make the Underground what it is, Jones has chosen ten things for CR readers to look out for on a design spotting day out. He is midway through his list of 150 at 150great-thingsabouttheunderground.com

Victionary’s book of gilty pleasures

Designed to resemble an ingot of gold, the third book in Victionary’s Palette series (which collate design projects that utilise a particular approach to colour) just landed on my desk: Gold & Silver, New Metallic Graphics…

Copyright done right

Setting the mandatory page of copyright text is one of the more mundane tasks faced by a book designer – unless you are Louise Fili

HOME to Manchester

By 2014, Manchester’s famous Cornerhouse centre and Library Theatre Company will be based in their new, aptly named site, HOME. But the nascent arts organisation already has a new identity system, courtesy of Glasgow’s O Street studio

Kawamura and his dancing sperm

Party’s promo for Japanese channel Space Shower TV featured animated sperm dancing to viewer-chosen tracks, and when it came to sourcing the raw material for the production, the all-male team did it by hand

Some of this week’s ads

A trip down Sony’s memory lane and the life of an Anchor butter kitchen are among adland’s offerings this week